THIS IS THE PRESS RELEASE DESCRIBING THE NEW LOGO
“I saw a photograph of Limassol and it had its back to the sea,” says Peter Economides, the global brand consultant leading the Limassol Branding Project, “and then I realized what is so special about this city.”
Ask residents to tell you what they think of when they think of Limassol and you’ll probably hear the same answer. Sea. And the second word you’ll hear is probably this. Smile.
There are many cities on the sea. After all the earth is 70% water.
What makes Limassol so special is the relationship between the people, the city and the sea. Limassol embraces the sea. Wherever you are you feel the presence of the sea. And people who live in Limassol use the sea daily. To swim. To walk or cycle along the beachfront. Or simply as inspiration.
“When Limassol turned to face the sea, the city smiled. And the sea smiled back. This incredible phrase was said to me by Mimis Sophocleous and it has provided inspiration for the Limassol Branding Project,” says Mr. Economides.
It is the direct inspiration for the logo of the Limassol Branding Project.
The blue represents the sea. The green represents the land and the city. The white represents the beach. But it is also a smiling face. And the name is at an angle, just like a winking eye.
This is the spirit of Limassol.
The sea, the relationship between the people and the city and the sea. And a smile 🙂
This may be why Limassol has attracted so many foreign residents. It’s friendly. It’s welcoming. It’s open and accepting. And it has one of the best beachfronts in the world.
The Limassol Branding Project is unique. It’s the first time that an entire city is invited to participate – on Facebook and Twitter and on a unique interactive forum.
Everyone can share their point of view, provide their input and shape the future of Limassol.
Join the conversation.
The Limassol Branding Project was initiated by Spyros Spyrou, joined by six other Limassol business leaders – Peter G. Economides, Costas Galatariotis, Michael Loizides, Christos Mouskis, Philippos Philis and Michael Virarti – under the umbrella of the Limassol Chamber of Commerce. It has the full support of the various municipalities and communities that make up the Greater Limassol area, as well as the Cyprus Tourism Organisation, the Cyprus Shipping Chamber, and the Limassol Tourism Development Company.
The project is led by Peter Economides of Felix BNI, www.felixbni.com, a global strategic brand consultancy based in Athens. Mr. Economides has long experience in branding which includes Coca-Cola, Apple Computer, Heineken, Audi, Mattel, Seychelles Tourism, Greek Tourism and the Bank of Cyprus.
To download images please visit: http://gallery.me.com/koobootoo